{"id":64085,"date":"2024-10-14T00:07:23","date_gmt":"2024-10-14T03:07:23","guid":{"rendered":"https:\/\/www.p31noticias.com.br\/?p=64085"},"modified":"2024-10-14T00:07:23","modified_gmt":"2024-10-14T03:07:23","slug":"washington-olivetto-icone-da-publicidade-brasileira-morre-aos-73-anos","status":"publish","type":"post","link":"https:\/\/www.p31noticias.com.br\/?p=64085","title":{"rendered":"Washington Olivetto, \u00edcone da publicidade brasileira, morre aos 73 anos"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>Publicit\u00e1rio se destacou por suas campanhas inovadoras, acumulando mais de 50 pr\u00eamios Le\u00e3o no Festival de Publicidade de Cannes<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">O publicit\u00e1rio\u00a0<a href=\"http:\/\/www.jovempan.com.br\/tag\/washington-olivetto\" target=\"_blank\" rel=\"noopener\"><strong>Washington Olivetto<\/strong><\/a>\u00a0morreu neste domingo (13), aos 73 anos, no\u00a0<a href=\"http:\/\/www.jovempan.com.br\/tag\/rio-de-janeiro\" target=\"_blank\" rel=\"noopener\"><strong>Rio de Janeiro<\/strong><\/a>. Ele estava internado h\u00e1 cinco meses no hospital Copa Star, no Rio. Com uma carreira que teve in\u00edcio em 1969, Olivetto se destacou por suas campanhas inovadoras, acumulando mais de 50 pr\u00eamios Le\u00e3o no Festival de Publicidade de Cannes. Reconhecido internacionalmente, ele foi classificado como um dos 25 publicit\u00e1rios mais importantes do mundo e recebeu o t\u00edtulo de publicit\u00e1rio do s\u00e9culo pela Associa\u00e7\u00e3o de Ag\u00eancias Latino-Americanas. Al\u00e9m disso, Olivetto foi agraciado com a honraria de Comandante da Rep\u00fablica Italiana e fez parte do Hall da Fama do Festival Ibero-Americano de Publicidade.<\/p>\n<div class=\"clearfix text-center advert\" style=\"text-align: justify;\">\n<div id=\"ad-middle1\" class=\"ads-gam\" data-google-query-id=\"CLH4j6TwjIkDFQlU3QIdHKwJ2g\">\n<div id=\"google_ads_iframe_173743064\/jovempan\/web\/brasil_4__container__\">O Sport Club Corinthians Paulista, onde Olivetto exerceu um papel significativo como vice-presidente de marketing e um dos fundadores do movimento Democracia Corinthiana, manifestou seu pesar pela perda. Em um epis\u00f3dio marcante de sua vida, Olivetto foi sequestrado em 2001, passando 53 dias em cativeiro antes de ser libertado. Os respons\u00e1veis pelo crime foram condenados a 30 anos de pris\u00e3o.<\/div>\n<div><\/div>\n<div><em><strong>JP NEWS<\/strong><\/em><\/div>\n<\/div>\n<\/div>\n<div class=\"content-premium\" style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e1rio se destacou por suas campanhas inovadoras, acumulando mais de 50 pr\u00eamios Le\u00e3o no Festival de Publicidade de Cannes O publicit\u00e1rio\u00a0Washington Olivetto\u00a0morreu neste domingo (13), aos 73 anos, no\u00a0Rio de Janeiro. Ele estava internado h\u00e1 cinco meses no hospital Copa Star, no Rio. Com uma carreira que teve in\u00edcio em 1969, Olivetto se destacou por [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":64086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,21,752],"tags":[],"class_list":{"0":"post-64085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brasil","8":"category-brasilia","9":"category-mundo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Washington Olivetto, \u00edcone da publicidade brasileira, morre aos 73 anos - P31<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.p31noticias.com.br\/?p=64085\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Washington Olivetto, \u00edcone da publicidade brasileira, morre aos 73 anos\" \/>\n<meta property=\"og:description\" content=\"Publicit\u00e1rio se destacou por suas campanhas inovadoras, acumulando mais de 50 pr\u00eamios Le\u00e3o no Festival de Publicidade de Cannes O publicit\u00e1rio\u00a0Washington Olivetto\u00a0morreu neste domingo (13), aos 73 anos, no\u00a0Rio de Janeiro. Ele estava internado h\u00e1 cinco meses no hospital Copa Star, no Rio. Com uma carreira que teve in\u00edcio em 1969, Olivetto se destacou por [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.p31noticias.com.br\/?p=64085\" \/>\n<meta property=\"og:site_name\" content=\"P31\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T03:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.p31noticias.com.br\/wp-content\/uploads\/2024\/10\/publi-642x450-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gon\u00e7alves Junior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gon\u00e7alves Junior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085\"},\"author\":{\"name\":\"Gon\u00e7alves Junior\",\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/#\\\/schema\\\/person\\\/95f2ece30e3b4132065b915150cd0f94\"},\"headline\":\"Washington Olivetto, \u00edcone da publicidade brasileira, morre aos 73 anos\",\"datePublished\":\"2024-10-14T03:07:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.p31noticias.com.br\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/publi-642x450-1.png\",\"articleSection\":[\"Brasil\",\"Bras\u00edlia\",\"Mundo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085\",\"url\":\"https:\\\/\\\/www.p31noticias.com.br\\\/?p=64085\",\"name\":\"Washington Olivetto, \u00edcone da publicidade brasileira, morre aos 73 anos - 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